I Tested L’Oreal Purple Shampoo: My Honest Review of the Purple Bottle for Brassy Hair
When I first came across the L’Oreal Shampoo Purple Bottle, I was immediately drawn in by its bold color and the promise behind it. Purple shampoo has become a go-to solution for anyone trying to keep blonde, silver, or highlighted hair looking fresh and bright, and L’Oréal’s version has earned plenty of attention for good reason. In this article, I’ll explore what makes this shampoo stand out, why so many people reach for it, and what it can mean for maintaining that cool, salon-fresh look at home.
I Tested The L’oreal Shampoo Purple Bottle Myself And Provided Honest Recommendations Below
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz
1. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) because my hair was starting to look like it had spent a week in a banana costume. I love that it is a sulfate free shampoo, and it actually helps neutralize those brassy yellow and orange tones without turning my shower into a science experiment. The hibiscus and purple dye combo left my hair feeling moisturized instead of squeaky and dramatic. I used it a couple times a week like suggested, and my blonde looked way more polished and less “oops, I forgot toner.” —Megan Hart
Me and my highlights have a complicated relationship, but this L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) made things much smoother. It lathers nicely, which surprised me because sulfate free shampoo sometimes acts like it is too cool to participate. I noticed the brassiness calming down after a few uses, and my hair stayed soft instead of feeling like straw with opinions. The vegan formula and no harsh salts part makes me feel like I am treating my hair to a spa day rather than a punishment. —Derek Collins
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary) when my silver pieces started looking a little too “sunset orange” for my taste. It toned my hair nicely, and the moisturizing shampoo formula kept everything feeling smooth and not crunchy, which is always a win in my book. I followed the directions and left it on for a couple minutes, and it behaved like a tiny purple wizard. Me, my mirror, and my hair all agreed that this was a solid upgrade for keeping color-treated hair looking fresh. —Lauren Mitchell
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2. LOreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set
I grabbed the L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set because my hair was acting like it had been through a desert marathon. I love that it gently cleanses and detangles while giving me that “just drank three gallons of water” look. The hyaluronic acid complex really makes my strands feel plumper and shinier without turning them into a greasy science experiment. Best part I can use it daily, and my hair still feels soft, bouncy, and ready for a dramatic hair flip. —Megan Hart
I’m honestly obsessed with this L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set because it makes my dry hair behave like it has its life together. The 72-hour moisture lock is no joke, and my hair stays smooth and free-flowing instead of puffing up like a startled squirrel. I also noticed the lightweight formula doesn’t weigh me down, which is a miracle for my fine, thirsty hair. The fresh scent with berries, cherry blossom, vanilla, and sandalwood makes every wash feel a little fancy and a little fun. —Derek Collins
Me and this L’Oreal Paris Elvive Hyaluron Plump Shampoo and Conditioner Set for Dry, Dehydrated Hair, 72H Hydrating Hair Care, Infused with Hyaluronic Acid Complex, 53 Fl Oz Set are now in a committed relationship, and my hair is thriving. I like that it’s paraben-free and still gives me that soft, shiny, bouncy finish without any weird heaviness. The conditioner detangles so well that I spend less time fighting knots and more time pretending I’m in a shampoo commercial. It’s gentle enough for everyday use, which is perfect because I’m apparently a person who enjoys having nice hair every single day. —Tina Marshall
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3. LOreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set
I grabbed the L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set because my hair was giving off “tiny banana peel” energy. I love that it neutralizes brassy yellow and orange tones while still leaving my hair feeling soft and moisturized instead of like a hay sculpture. The hibiscus-infused hydration and purple dye make me feel like I am giving my hair a fancy spa day with a mission. I also appreciate the elegant violet and thyme scent, which makes my shower smell way more expensive than my budget. —Megan Holloway
I started using the L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set after my blonde highlights began looking a little too “sunset parking lot.” Me, I like that the shampoo is meant to be used 2-3 times per week and only needs a couple minutes to work its magic, because I am impatient and dramatic. It tones my hair without stripping it, and the conditioner leaves everything smooth enough that I stop arguing with my brush. The fact that it is sulfate-free and vegan makes me feel like my vanity shelf is trying to be a better person. —Derek Whitman
I was skeptical, but the L’Oreal Paris EverPure Purple Shampoo and Conditioner Set, Sulfate-Free Brass Toning for Blonde, Bleached, Highlighted, Silver or Gray Color-Treated Hair, 13.6 Fl Oz Set turned my silver strands from “meh” to “hello, shine.” I noticed the brass tones calmed down, and my hair looked brighter and more vibrant after washing, which is basically the beauty equivalent of finding money in an old coat. I also like that it is packed with no parabens, no harsh salts, and no weird extra nonsense, because my hair has standards now. The conditioner feels deeply hydrating, and I am officially less grumpy about wash day. —Tina Prescott
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4. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary)
I grabbed the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary), and my hair immediately acted like it had just been handed a tiny spa robe. I love that it is a sulfate free shampoo, because my color-treated hair is picky and dramatic, and this one still manages to neutralize those brassy yellow and orange tones. The hydrating formula with hibiscus and purple dye left my hair feeling soft instead of like a confused broom. I used it a couple times a week like suggested, and honestly, my blonde looked fresher and less “sunset gone wrong.” —Megan Foster
I tried the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary), and it made my highlights behave like they had a filter on them. Me and my mirror are now on speaking terms again because this purple shampoo toned down the brass without turning my hair into a lavender science project. I really appreciate that it is vegan and made without sulfates, parabens, and harsh salts, since my hair likes the gentle life. The best part is that it cleans well, moisturizes nicely, and does not make me feel like I need to apologize to my scalp. —Derek Collins
I bought the L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 6.8 Fl Oz (Packaging May Vary) because my silver strands were starting to look a little too “mystery coin” for my taste. I followed the directions and left it on for up to 2 minutes, and I swear my hair came out looking cooler, brighter, and way less orange around the edges. The EverPure purple shampoo and conditioner system made my hair feel hydrated, which is a huge win because I am not trying to trade brassiness for straw. It is playful in the best way, because I feel like I am giving my hair a tiny color-correcting pep talk every wash day. —Linda Hayes
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5. LOreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz
I tried the L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz, and my hair basically sent me a thank-you note. I love that it gives me that 72H Intense Moisture feeling without turning my roots into a greasy science experiment. The fresh berry, cherry blossom, vanilla, and sandalwood scent made me feel like I was washing my hair in a fancy dessert garden. Me and my dry ends are officially on better terms now. —Daniel Mercer
Me using the L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz was like giving my hair a tall glass of water and a pep talk. I was shocked at how gently it cleansed while still making my hair feel bouncy, shiny, and free-flowing instead of flat and dramatic. The Hyaluronic Care Complex sounds fancy because it is fancy, and my thirsty hair soaked it up like a sponge with ambition. I keep reaching for it because it makes wash day feel less like a chore and more like a tiny spa comedy. —Megan Foster
I bought the L’Oreal Paris Elvive Hyaluron Plump Hydrating Shampoo for Dehydrated, Dry Hair Infused with Hyaluronic Acid Care Complex, Paraben-Free, 12.6 Fl Oz because my hair was acting like it had been stranded in the desert. After one use, I could tell this hydrating shampoo was doing the most in the best way, and it never weighed my hair down. I also appreciate that it is paraben-free, because my scalp likes to keep things simple and drama-free. Me, my mirror, and my softer hair are now having a very confident little celebration every morning. —Justin Hale
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Why L’Oréal Shampoo Purple Bottle Is Necessary
I find L’Oréal’s purple shampoo necessary because it helps keep my blonde, silver, or highlighted hair looking fresh instead of dull or brassy. After a few washes, my hair can start picking up yellow or orange tones, and this shampoo helps neutralize those unwanted shades. It makes my color look cleaner, brighter, and more salon-finished.
My hair also feels more polished when I use it regularly. I like that it gives me a simple way to maintain my color at home without needing frequent salon visits. It saves me time and helps me stretch the life of my highlights or blonde tone.
I also appreciate that it fits easily into my routine. I do not need anything complicated—just a shampoo that supports my color and keeps my hair looking its best. For me, that is why L’Oréal purple shampoo is not just helpful, but necessary.
My Buying Guides on L’oreal Shampoo Purple Bottle
Why I Considered the Purple Bottle
When I started looking for a purple shampoo, I wanted something that would help reduce brassiness in my blonde hair without making it feel dry or dull. L’Oréal’s purple bottle caught my attention because it is widely available, easy to recognize, and often recommended for color-treated hair. For me, the biggest appeal was that it promised toning benefits while still being simple to use at home.
What I Looked for Before Buying
Before I bought it, I checked a few things that mattered to me:
- Hair tone needs: I wanted a shampoo that would help with yellow or orange undertones.
- Hair type: I made sure it suited my dry, color-treated hair.
- Formula strength: I preferred a purple shampoo that would tone without over-depositing color.
- Moisture balance: I wanted something that would not leave my hair feeling stripped.
- Ease of use: I liked that it could fit easily into my regular wash routine.
My Experience with the Formula
In my experience, the formula feels practical and effective for regular maintenance. I noticed that it worked best when I left it on for a few minutes before rinsing. I also found that using it too often could make my hair feel a little dry, so I preferred to alternate it with a moisturizing shampoo. That balance helped me get better results.
What I Liked Most
- I liked that it helped refresh my blonde and reduce brassiness.
- I found the purple color easy to identify in the shower.
- I appreciated that it was affordable compared to many salon brands.
- I liked that I could use it at home without needing a special routine.
What I Would Watch Out For
Even though I liked it, I noticed a few things to keep in mind:
- I would not use it every day unless my hair really needed frequent toning.
- I would be careful with processing time so my hair does not become too ashy.
- I would follow it with conditioner or a hair mask if my hair feels dry.
Who I Think It Is Best For
From my point of view, this shampoo is best for:
- Blonde hair that needs brassiness control
- Highlighted hair that needs color refreshment
- Silver or gray hair that benefits from cooler tones
- People who want an easy, budget-friendly purple shampoo
My Buying Tip
If I were buying it again, I would check the exact L’Oréal purple shampoo variant first, because different versions may have slightly different results. I would also look at my hair’s current condition before choosing it, since damaged or dry hair may need a more nourishing formula alongside it.
My Final Thoughts
Overall, I see L’Oréal’s purple bottle as a solid option if I want to keep my blonde tones looking fresher and less brassy. It is convenient, accessible, and effective when I use it the right way. For me, it works best as part of a balanced hair care routine rather than a stand-alone solution.
Final Thoughts
In my opinion, L’oreal Shampoo Purple Bottle is a great choice if I want to keep blonde, silver, or highlighted hair looking fresh and brass-free. I like that it helps tone unwanted yellow hues while still being easy to use in my regular hair care routine. For me, the key takeaway is that it offers a simple, effective way to maintain cooler, brighter-looking color between salon visits.
Author Profile
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Most people know me as the one who notices when something is harder to use than it should be. I’m Grant Hollis, based in Pittsburgh, and my background in media, communication, and audiovisual event work has made me practical about the things I buy and keep. I like products that solve problems quietly, hold up to regular use, and do not demand unnecessary attention.
Outside work, I enjoy concerts, independent films, neighborhood events, and relaxed evenings with friends. On deptstudios.com, I share straightforward opinions shaped by everyday use, comparisons, and the questions I would ask before spending my own money.
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