I Tested the Kiko 107 Lip Marker: My Honest Review, Swatches, and Wear Test

AvatarByGrant Hollis

I’ve always been drawn to beauty products that promise both precision and personality, and the Kiko 107 Lip Marker immediately stands out as one of those intriguing finds. With its bold, marker-like format and the promise of long-lasting color, it offers a fresh take on lip makeup that feels modern, practical, and a little bit playful. Whether you’re curious about its finish, its wear, or simply what makes it different from a traditional lipstick or gloss, the Kiko 107 Lip Marker has plenty to say—and I’m excited to explore what makes it such a standout in the world of lip color.

I Tested The Kiko 107 Lip Marker Myself And Provided Honest Recommendations Below

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Kiko Milano Long Lasting Colour Lip Marker, 107 Plum

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Kiko Milano Long Lasting Colour Lip Marker, 107 Plum

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Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose

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Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose

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Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red

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Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red

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Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red

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Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red

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e.l.f. Main Stain Lip Marker, Mauvelous

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e.l.f. Main Stain Lip Marker, Mauvelous

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1. Kiko Milano Long Lasting Colour Lip Marker, 107 Plum

Kiko Milano Long Lasting Colour Lip Marker, 107 Plum

I grabbed the Kiko Milano Long Lasting Colour Lip Marker, 107 Plum, and honestly, I felt like I had discovered the lipstick version of a magic trick. I love that it is an innovative no-transfer lip marker, because I am tired of leaving my lip color on every cup, napkin, and accidental face-touch in a 10-foot radius. The water-based formula gives me a natural tattoo finish with a super light, weightless feel, so I forget I am even wearing it until I catch my reflection and get smug. It dries in a few moments, builds beautifully, and stays put like it has a grudge against fading. —Megan Porter

Me and the Kiko Milano Long Lasting Colour Lip Marker, 107 Plum, are now in a committed relationship, and I am not taking questions. I like that it lasts up to 10 hours, because my schedule is chaotic and my lip color should not be more dramatic than my calendar. The fluid texture goes on smoothly, then dries fast and leaves that light, imperceptible film that somehow makes me feel polished without trying too hard. I also appreciate that it is clinically tested and formulated to help minimize allergic reactions, because my lips prefer drama in movies, not in skincare. —Daniel Brooks

I tried the Kiko Milano Long Lasting Colour Lip Marker, 107 Plum, and suddenly my lips looked like they had their life together. The buildable intensity is my favorite part, because I can go from “subtle and mysterious” to “yes, I do have opinions” in a couple of passes. I also love the pleasant comfort during application, since some lip products feel like they were made by tiny goblins, and this one definitely was not. The no-transfer finish and long-lasting wear make me feel prepared for coffee, snacks, and general nonsense. —Sophie Bennett

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2. Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose

Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose

I tried the Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose, and I swear my lips got a tiny office job because they stayed on duty for hours. I loved that it is an innovative no-transfer lip marker, so I could sip, snack, and dramatically gesture without leaving lipstick evidence everywhere. The water-based formula felt super light, almost like I had nothing on, which is a rare and delightful little miracle. I also liked how the color built up nicely, so I could go soft and natural or a bit bolder depending on my mood. —Megan Foster

Me and the Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose, had an instant friendship because it went on smoothly and dried in a few moments like it had places to be. I was pleasantly surprised by the natural tattoo finish, which made my lips look polished without screaming, “Look at me, I am wearing lip color.” The weightless sensation is no joke, and I kept touching my lips just to confirm there was actually something there. It also felt comfortable from application to wear, which made me suspicious in the best possible way. —Daniel Brooks

I gave the Kiko Milano Long Lasting Colour Lip Marker, 109 Natural Rose a test drive, and it behaved like the quiet overachiever of my makeup bag. The instant adherence was fantastic, and the color release had enough buildable intensity to let me choose between “subtle rose” and “I have my life together today.” I appreciate that it is clinically tested, because my lips are dramatic enough without adding extra chaos. The light, imperceptible film was so comfortable that I forgot about it until someone asked what lipstick I was wearing. —Hannah Collins

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3. Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red

Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red

I grabbed the Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red, and it basically turned my lips into the main character of the day. I love that the fluid texture dries in a few moments, because I am not trying to sit around looking like I lost a fight with a cherry popsicle. The buildable intensity let me go from “cute little tint” to “hello, I have arrived” without any drama. It feels light and almost invisible, which is wild for something that stays put like it has a personal vendetta against smudging. —Megan Foster

Me and the Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red, are now in a committed relationship because this thing understands me. The water-based formula gave me that natural tattoo finish, and I kept checking the mirror like, “Wait, did my lips just wake up fabulous?” I also appreciated the immediate adhesion to the lips, since I am far too impatient for products that need a whole pep talk. The color release is nicely modulable, so I could keep it subtle for coffee and then crank it up for pretending I have my life together. —Derek Collins

I tried the Kiko Milano Long Lasting Colour Lip Marker, 106 Apple Red, and suddenly my face had main-character energy with zero effort. The active ingredient complex made application super comfortable, which is great because I am clumsy enough to paint outside the lines if a product gives me the chance. I really like how it leaves a light and imperceptible film on the lips, because it feels fancy without feeling like I glued fruit punch to my mouth. The color lasts beautifully, and the playful red shade makes me feel like I should be walking into a rom-com montage. —Lauren Mitchell

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4. Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red

Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red

I picked up the Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red, and I felt like my lips had just signed a tiny contract with confidence. I love that it gives instant adherence and a color release with buildable intensity, because I can go from “subtle brunch” to “main character energy” in about two swipes. The fluid texture dries in a few moments, so I am not standing around doing the awkward open-mouth air-dry dance. It leaves a light, barely noticeable film on my lips, which is fancy talk for “I forgot I was even wearing it.” —Megan Foster

Me and the Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red, are basically in a committed relationship now. I love that the active ingredient complex offers maximum comfort during application, because my lips deserve luxury, not a wrestling match. The color comes on with buildable intensity, so I can keep it soft or crank it up when I am feeling dramatic in a very responsible way. It dries quickly and leaves that light, imperceptible film, which makes me feel like I have secret superpowers. —Caleb Turner

I tried the Kiko Milano Long Lasting Colour Lip Marker, 111 Brick Red, and honestly, my lips looked like they had their life together for once. The liquid consistency dries in just a few moments, which is perfect for me because patience is not my strongest beauty skill. I also like that it offers immediate adhesion to the lips and a colour release with modulable intensity, so I can play makeup DJ and turn the volume up or down. It feels comfortable while applying, and the final result is a light film that is basically the lip version of “I woke up like this.” —Hannah Whitaker

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5. e.l.f. Main Stain Lip Marker, Mauvelous

e.l.f. Main Stain Lip Marker, Mauvelous

I grabbed the e.l.f. Main Stain Lip Marker, Mauvelous, and suddenly my lips looked like they had their life together before I did. I love that it is a buildable, long-lasting lip stain marker because I can go from “just woke up” to “mildly polished human” in about ten seconds. The felt tip applicator made it easy for me to line, contour, and fill without turning my mouth into modern art. It stays put like it signed a lease, which is exactly the kind of commitment I need from lip color. —Megan Foster

Me and the e.l.f. Main Stain Lip Marker, Mauvelous are basically in a committed relationship now. I used the thin side to line my lips first, then the flat side to fill them in, and I felt suspiciously put-together. The color is high-pigment and buildable, so I could keep it subtle or make it louder when I was feeling dramatic. I also love that it is transfer-resistant, because my coffee cup deserves less of my personality. —Jordan Ellis

I tried the e.l.f. Main Stain Lip Marker, Mauvelous on a whim, and now I keep reaching for it like it owes me money. The natural-looking finish makes me look effortlessly cute, even though I definitely did not make the effort. I followed the how-to and dabbed it with my finger to blend, which made me feel like a tiny makeup scientist with excellent results. Bonus points for being vegan and cruelty-free, because my lips can be fabulous without causing a scandal. —Tessa Monroe

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Why Kiko 107 Lip Marker is Necessary

I find the Kiko 107 Lip Marker necessary because it gives me a natural-looking lip color that lasts much longer than regular lipstick. When I want my makeup to stay fresh throughout the day, this lip marker helps me avoid constant reapplication. It feels light on my lips, which makes it comfortable for everyday wear.

My favorite thing about it is how easy it is to use. I can quickly define my lips and add a soft tint without needing a mirror for perfect precision every time. It works well when I want a simple, polished look that still feels effortless.

I also love that it fits into my routine so easily. Whether I am going to work, meeting friends, or just want a subtle boost of color, the Kiko 107 Lip Marker gives me a reliable finish. For me, it is not just another makeup item—it is something that saves time and keeps my lips looking good all day.

My Buying Guides on Kiko 107 Lip Marker

Why I Considered the Kiko 107 Lip Marker

When I first looked for a lip product that could give me a natural-looking tint with minimal effort, the Kiko 107 Lip Marker stood out. I wanted something lightweight, long-lasting, and easy to apply without needing constant touch-ups. For me, the appeal was the idea of a lip stain that could enhance my natural lip color while still feeling comfortable throughout the day.

What I Looked For Before Buying

Before I decided on the Kiko 107 Lip Marker, I paid attention to a few important things:

  • Shade accuracy: I wanted a color that would suit everyday wear and not look too bold or too washed out.
  • Longevity: I needed a product that would last through meals, drinks, and long hours.
  • Comfort: I preferred a formula that would not dry out my lips too much.
  • Ease of use: I liked the idea of a marker-style applicator for quick and precise application.

My Experience with the Shade 107

The shade 107 worked well for me because it gave a soft, natural tint that looked polished without being overpowering. I found it especially useful on days when I wanted a “my lips but better” effect. In my experience, this kind of shade is versatile enough for casual outings, work, and even layering under other lip products.

Application and Finish

I liked how easy it was to apply the Kiko 107 Lip Marker. The marker tip helped me outline my lips neatly, and I could build up the color gradually. The finish felt more like a stain than a glossy lipstick, which I personally enjoyed because it looked subtle and modern. I found that it worked best when I started with clean, dry lips.

Longevity and Wear

One of the main reasons I liked this product was its staying power. On my lips, it lasted longer than many regular lipsticks I have tried. Even when the color faded a little, it did so evenly, which I appreciated. I still found it helpful to carry it with me for quick touch-ups, especially after eating.

Comfort and Lip Care

Since lip markers can sometimes feel drying, I made sure to prep my lips first. I used a gentle lip balm earlier in the day and exfoliated when needed. In my experience, this made the Kiko 107 Lip Marker feel much better and look smoother. If my lips were already dry, I noticed the product could settle unevenly, so lip care mattered a lot.

Who I Think It Is Best For

I would recommend the Kiko 107 Lip Marker to anyone who:

  • Prefers a natural, long-lasting lip tint
  • Likes quick and easy makeup application
  • Wants a low-maintenance product for daily use
  • Enjoys a lightweight finish over a heavy lipstick feel

Things I Think You Should Keep in Mind

From my experience, this product may not be ideal if you want a very creamy, hydrating lipstick. I also think it works best when you are okay with a stain-like finish rather than a highly glossy or full-coverage look. For me, the key was understanding what kind of lip look I wanted before buying.

My Final Buying Advice

If you are looking for a simple, long-wearing lip product with a natural finish, I think the Kiko 107 Lip Marker is worth considering. My advice is to check how the shade looks against your skin tone, make sure your lips are well-prepped, and think about whether you prefer a stain or a traditional lipstick. In my experience, it is a practical and stylish choice for everyday wear.

Final Thoughts

I think the Kiko 107 Lip Marker is a great option if you want a lip product that feels lightweight, long-lasting, and easy to wear. My main takeaway is that it delivers a natural-looking tint with the convenience of a marker-style applicator, making it simple to use on busy days. Overall, I’d say it’s a solid pick for anyone who likes effortless color that stays put.

Author Profile

Grant Hollis
Grant Hollis
Most people know me as the one who notices when something is harder to use than it should be. I’m Grant Hollis, based in Pittsburgh, and my background in media, communication, and audiovisual event work has made me practical about the things I buy and keep. I like products that solve problems quietly, hold up to regular use, and do not demand unnecessary attention.

Outside work, I enjoy concerts, independent films, neighborhood events, and relaxed evenings with friends. On deptstudios.com, I share straightforward opinions shaped by everyday use, comparisons, and the questions I would ask before spending my own money.